BigDecks ATX – Creative Director & Lead Designer

BigDecks was built around a simple belief: outdoor spaces should be constructed with the same care, materials, and longevity as the homes they extend from. Rooted in Austin and shaped by the Texas climate, the brand doesn’t chase trends—it prioritizes structure, durability, and trust.

For the brand evolution, we focused on refining how BigDecks shows up without losing what made it credible. The work centered on clarifying the message and improving the experience through a tightened visual system, updated typography, photography direction, and a more confident digital presence that reflects the quality of the builds themselves.